Paying for Advertising Works
When someone clicks an Ad they are interested in the product. this is the type of visitors that you need on your website if you are selling products. The majority of search and social traffic bounces because most of the time these visitors are just looking or landed on your page because of another search query so it is not 100% target traffic and Advertising is a proven way to get more conversions from your site and should be considered as a traffic generation strategy.
Why choose Advertising over other methods of getting target visitors
Building links, SEO, Social Media, and Forum posting are all good ways to get visitors to your internet business, but these methods of traffic generation will take a long time to show any decent results also often the traffic from these sources is not very targeted so sometimes the best way to get quality visitors is to use advertising on the internet. Putting ads on relevant websites will drive much more visitors to your site than most other ways you get website traffic. Using any of the internet advertising agencies you can easily get targeted traffic.
Making an Attractive Paid Ads that Makes a Point
When you choose to advertise make sure your ad makes a point that will tell the viewer that this is the product they need, While many advertisers try to target people with glossy multi-media and image ads some times a well-written text ad will be much more effective. This is because many publishers do not allow image ads on their websites and making an image advertisement is also much harder because you have to choose an image that represents your product which is not always easy.
Finding the correct paid ads keywords to target
Targeting the exact keyword will lead to much competition and the best way is to choose broad or long-tail keywords when targeting pay-per-click campaigns. While learning about Advertising online it is also important to test your landing pages before you make any commitment to permanently advertising your site online. Get friends to check the effectiveness of your sales page and ask some people in an online community like a forum to see if everything looks good enough a see if there are any edits you could make so that when the customer visits from the online advertisement and converts your money will have been well spent.