For many reasons, you may start thinking about buying blog content. But before you hand over any money for blog posts these are some questions to ask yourself.
Can you write the blog content yourself and save money?
We all go through stages of writer’s block but sometimes we need to get something published. So if you forced yourself could you not write the blog post yourself?. Then there are times that we are too busy to concentrate on a single blog post idea. We could be working on side projects or just generally do not have the time which is fine.
Is it morally wrong to buy blog content?
No, it is far from morally wrong even writers can buy blog content to spare the time to work on other projects. If you have a specific nice topic. And you feel you can’t write about then why not just buy the content it’s good for your subscribers. You need sometimes to stop thinking just blogger but also blogger and publisher. If you feel you can’t write about a topic on time then buying blog content might be an option.
What is the goal of the post you are willing to pay for?
So you have chosen to buy a blog post and you are now wondering what do you want the post to achieve. Is it more traffic, social media followers, or sales even all three of them? What do you think if it was published would get you what you wanted from the blog post.
Is the blog content you are buying of value to your website?
Just say you paid $40 for an article on your blog. Would that paid blog post bring you back the $40 eventually through blog revenue?. Will the blog content improve your SEO campaign with the content keywords?.
How much are you willing to pay when buying blog content?
You can get short blog posts on fiver and sites like eBay for about $7 then other sites like Semrush marketplace you could pay $300 for a 5000-word article.
Will the article you bought bring more traffic sales followers?
Most people just want more of whatever. So will this bring you more of the traffic you wanted or social media followers even sales? Can your bought blog content convert better than what you have written previously?
Can you give feedback on the content you purchased.
Never buy content if you feel you can’t provide feedback on and if you do then close the comments. Many website owners rush when buying blog content and are not prepared for feedback as they published it in a rush.
Have I bought content for this blog from semrush content marketplace or another site?
For this blog, I have not bought any content from the semrush content marketplace as it’s not focused on a defined business need and they are quite expensive. However, I have bought an article from content gather who give good rates for writers and buyers of articles. I have a post on this blog that was written about password managers requirements which I bought for a little more than $9 however I did have to add a few headings. Have a read of it and see if it was worth it. Another blog post I bought was on Fiverr which I got rewritten about top recipe sites and apps for $11 as Fiverr takes a fee it’s not $5. Do you think these blog posts were worth it? I think they are because it saved me time on article research but you may differ in your opinion. Maybe you are a person that did pay for blog posts in the past what was your experience with paid content?
2 responses to “Questions to ask before buying blog content”
Hi Chris, I use Fiverr to buy content. Usually my process is brainstorm ideas and post titles first and if I want to set a target of getting xx done by xx time I will hire help I did last month. I paid for 5-7 750 word articles and just rewrote everything else. I also bought a website with around 80 articles. Those I am still working through now. What I try to do is republish one new a day. I just basically check the main keyword change it if neccessary make minor changes to the post and change the date and schedule.
Hello Alex thanks for the feedback. I imported a few posts from my blog that I had a few yeas ago. It used to get quite about of traffic but because of health reasons I let the domain expire so I am reworking anything evergreen in those blog posts. Sometimes you know how to do something but cant get it into words because you are busy. Currently I am working all my blog posts together so I am making small edits. I see my search rankings start to increase as the blog gets out of the google sandbox. So I find it a little hard to research topics at the moment and was thinking about getting more content. I am still trying to find a few places to outsource it from lets be honest as a blogger you have to think like a publisher.