There’s no better way to predict client needs than understanding their internet searches. From social
media pages to official websites, any company serious about staying in business should master keyword
research. However, you cannot guess keywords and use them in your content; you need dedicated SEO
tools to know what users ask. That way, you can post relevant answers on your website and increase
traffic, linger time, and sales. Moreover, you stay ahead of your competition when you know how your
audience thinks. Keyword research doesn’t have to be complicated. You can access Google’s large
keyword database to boost your social media presence and SEO ranking with Google trends.
Demystifying Google Trends
Google Trends began in 2006 as a tool to evaluate user interest in different topics. With the latest
update in May 2018, the system has since expanded into big data, offering storytelling at a grander
scale. For instance, Google Trends can gauge current affairs to predict public reactions in the short term.
The software covers a range of fields, from politics and sports to entertainment and social attitudes.
By analyzing Google and YouTube searches, Google Trends develops graphs based on a topic’s
popularity. Another selling point is the software’s real-time focus. Search results start from 2004 to the
last three days in the historic feature. However, the real-time option is more detailed, offering minute-
by-minute information from the previous week.
How to Use Google Trends for Keywords
You cannot discover trends where they don’t exist. Your needs determine how to use Google Trends for
keywords research. For instance, digital content managers can track the progress of musicians, athletes,
and fellow influencers. Advertisers can also evaluate their marketing stack to gauge the success of their
marketing strategies. Here’s how to use Google Trends for keywords.
- Monitor Search Volume
Search volume represents how frequently users searched for a particular keyword. With Google Trends,
you can type a phrase and get feedback on its popularity. But unlike other tools that only display raw
search numbers, Google Trends shows a keyword’s performance over a particular period to determine
whether it’s worth your time. This way, you only create content around popular keywords.
Ordinarily, Google Trends generates a report from the past year. However, 12 months aren’t enough to
predict a keyword’s performance. You can change the timeframe to 2 years for a better understanding
of the keyword’s popularity. Google Trends also suggests connected keywords. Although conventional
SEO tools also recommend related queries, Google Trends’ results are up-to-date. The software even
indicates precise search volumes. Moreover, you could use Google Trends to identify related topics for
blog and video ideas.
- Optimize YouTube Videos
Although most people use Google Trends for keywords on Google, this tool is also ideal for YouTube
searches. Every YouTube niche has something happening daily. And what better way to top YouTube
searches than jumping on trending topics before everyone else?
However, keeping up with every trending topic can be difficult. This is especially true for broad niches
like technology and beauty. That’s where Google Trends for keywords research comes in. You can
discover trends by typing your preferred topic on the search bar and clicking on “YouTube Search” on
the dropdown menu. If the keyword is promising, include it in the video title to help users find your
- Local Filtering
Thanks to local Google trends for keywords, you can see the regions that need your products and
enhance your marketing focus. You don’t want to waste advertising money where there’s no interest.
After searching for a query, Google Trends will generate a map showing the topic’s popularity by region.
In addition to displaying search percentages, the system will list cities where your audience lives. You
can also use this feature for local SEO. You can use a keyword in your content if it’s popular in your city.
Proceed to each location for in-depth figures on search interest. You’ll also be pleased to know you can
set email notifications for updates on changing trends.
- Uncover Temporary Keyword Trends
Some keywords are only hot for a while. For instance, movie titles only trend before the movie’s release
and shortly after its premiere. If you don’t use keywords when they’re relevant, your post might never
rank for that topic. The good news is you don’t have to find specific keywords to use Google Trends for
keywords research. The “Trending Searches” feature offers keywords for stories popular in the past 24
Although you can create news posts with these temporary keywords, this feature is perfect for
eliminating keywords that won’t last. You could also use Google Trends to identify seasonal Google
Trends for keywords research. Some keywords are only popular during certain months, for example,
holidays. If you identify these periods in advance, you can align your content calendar with yearly
- Discover Breakout Keywords
You can use Google Trends for keywords research to find breakout keywords. Google lacks sufficient
search volume information for a before and after percentage difference on these keywords. As such, any
search phrase whose growth rate exceeds 5000% qualifies as breakout. Since not many people know
about them, breakout phrases make perfect keywords thanks their low competition.
Your content will already be high-ranking before the keyword becomes mainstream. Although you may
get lucky with some breakout phrases, others only last for a few months. Hence, breakout keywords
should be a complement to your content strategy, not the center of it.
If you catch breakout terms early, you can include them in posts before they lose their popularity. After all, several months of traffic is better than none at all.
Current Google Trends for Keyword Research Graph Updated Live
Conclusion on using google trends for keywords
Although SEO is broad, Google Trends offers keyword research and other marketing tools to kickstart
your SEO strategy. The best part is Google Trends is free. That way, you can complete your SEO tasks
without worrying about canceled subscriptions. Have you ever used Google Trends for keywords
research? Share your experience with the software in the comments. We also post new articles every
week, be sure to stop by.